Planning to launch a new outdoor furniture collection next spring? The timing of your ODM (Original Design Manufacturing) process is critical to its success. For a seamless spring market entry, you should ideally initiate the ODM process 12 to 14 months prior to your target launch date.

This extended timeline is not arbitrary; it's built on the complex, sequential phases of professional product development. Starting now allows for a comprehensive design and development phase. This includes initial briefings, concept sketches, 2D/3D renderings, and material selection with your chosen manufacturing partner. Following this, the prototyping stage begins, where initial samples are built, tested for durability and comfort, and refined through multiple iterations—a process that can consume 2-3 months.

Once the final prototype is approved, the clock starts on production tooling and mold creation, which is particularly time-consuming for intricate furniture frames or textured materials. The actual bulk production, quality inspections, and final logistics for shipping by sea from major manufacturing hubs then require another 3-4 months. Launching in Spring 2025? Your ODM discussions should be underway by Q1 2024. This lead time accounts for unforeseen delays, ensures quality control, and provides a buffer for marketing and inventory buildup before the peak outdoor living season. Beginning late is the primary risk, leading to rushed compromises, inferior quality, or missing the key spring selling window entirely. A disciplined, early start is your most reliable strategy for a successful launch.