When sourcing outdoor furniture, businesses typically encounter two primary pathways: selecting from a standard catalog or engaging in Original Design Manufacturing (ODM). The fundamental difference lies in ownership and customization. A standard catalog offers pre-designed, fixed product lines. You choose from existing styles, materials, and finishes. It's efficient for quick turnover, but your offerings mirror those of competitors using the same catalog.
ODM, in contrast, is a collaborative partnership. You provide design concepts, performance requirements, and brand specifications. The manufacturer then develops and produces furniture tailored exclusively to your vision. This covers everything from unique frame geometries and fabric patterns to specialized material composites and functional features. While the ODM process involves longer lead times and higher initial investment, it results in proprietary products that define your brand in the marketplace. The choice ultimately hinges on your strategy: speed and convenience with the catalog, or differentiation and brand identity through ODM.
