A common and crucial question for brands partnering with an ODM (Original Design Manufacturing) supplier is: "How often can we expect updates?" The answer isn't one-size-fits-all, but follows a natural rhythm tied to project phases. Typically, updates are most frequent during the initial development and prototyping stages. Here, weekly or even bi-weekly communications are standard, covering design revisions, material sampling, and preliminary test results. This ensures alignment before costly tooling begins.

Once designs are finalized and the project moves into tooling and pilot production, the update frequency often shifts to bi-weekly or monthly. These updates focus on critical milestones like mold completion, first article inspection reports, and pilot run outcomes. The pace involves waiting for physical parts to be manufactured and tested.

During mass production, the update rhythm typically settles into a regular schedule, often weekly or monthly, depending on order volume and complexity. These updates concentrate on production schedules, daily/weekly output quantities, quality control data, and shipping logistics. The key is establishing a clear communication protocol (e.g., scheduled weekly calls, milestone-based reports) with your ODM partner from the outset. A professional ODM will proactively provide structured updates without you having to chase them constantly, ensuring transparency and building trust throughout the journey from concept to delivery.